chatbots, the company notes, is that “the only information they can learn from is their training data.” Plugins can be their “eyes and ears,” giving them access to more recent or specific data. chatbot, connected to email automation software, could have actually run the email campaign for him.Īccording to OpenAI, plugins for Slack, Expedia, and Instacart are among the first to be created, with many more to come. But, he notes, if he’d had the plugins that OpenAI announced this week, his A.I. tool called ElevenLabs to create a realistic voice, and another called D-id to turn it into a video.Īt that point, Mollick ran out of time. Then he asked Bing to write a script for a video, an A.I. Next, he asked Bing to start the social media campaign, and it produced posts for five platforms, including Facebook and Twitter. tool that produces images from text prompts, to produce the “hero image” (the large image visitors encounter first when visiting a website). He then asked Bing to outline the web page, including text and graphics, and then used GPT-4 to build the site. In under three minutes it generated four emails totaling 1,757 words. He then instructed it to “pretend you are a marketing genius” and produce a document that “outlines an email marketing campaign and a single web page to promote the game.” Mollick instructed Bing to teach itself about the game and the business simulation market of which it’s a part. Microsoft has invested billions in OpenAI. chatbot from OpenAI that took the world by storm after its release in late November. Bing, of course, is Microsoft’s search engine-long a distant second to Google-while GPT-4 is the successor to ChatGPT, the A.I. The game, Wharton Interactive's Saturn Parable, is designed to teach leadership and team skills on a fictional mission to Saturn.įirst, Mollick turned to the version of Bing powered by GPT-4. He chose a game he himself authored so that he could gauge the quality of work. tools to do all the work while he only gave directions. The project involved marketing the launch of a new educational game, and he wanted A.I. In that short amount of time, he writes, the tools managed to do market research, create a positioning document, write an email campaign, create a website, create a logo and “hero shot” graphic, make a social media campaign for multiple platforms, and script and create a video.
The results were, he writes, “superhuman.” He recently decided to see how much such tools could accomplish in only 30 minutes, and described the results this weekend on his blog One Useful Thing. tools, which can create essays, images, voices, code, and much else based on a user’s text prompts.
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Artificial intelligence is presenting new possibilities in terms of how to do work, and leaving many observers nervous about what will become of white-collar jobs.Įthan Mollick, a management professor at the Wharton School of the University of Pennsylvania, has been closely following developments in generative A.I.
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